Organization Age & Size Impact

Sabtu, 11 April 2009

A key role of brand management is to create and reinforce an identity that promises relevant points of difference to consumers. Smaller, younger organizations have an advantage in this area for a number of reasons:

Leadership
Smaller|Younger Organization: An entrepreneur with a vision and passion Larger|Older Organization: A seasoned executive with experience in running large, complex enterprises

Read more...

The Importance of Color

Color is an important consideration in your brand identity system. Colors have a significant impact on people’s emotional state. They also have been shown to impact people’s ability to concentrate and learn. They have a wide variety of specific mental associations. In fact, the effects are physiological, psychological, and sociological.
For instance:
•Non-primary colors are more calming than primary colors.
•Blue is the most calming of the primary colors, followed closely by a lighter red.
•Test takers score higher and weight lifters lift more in blue rooms. •Blue text increases reading retention.

Read more...

The Branding Of Language

"Do you Yahoo?"

"Did you Xerox the report?"

"Did you FedEx it?"

"Did you see the messenger Rollerblading?"

It's the branding of language.

Once upon a time, using a brand name as a verb was anathema. It was behavior that would drive a trademark lawyer crazy.

Read more...

What Is Branding?

Kamis, 19 Maret 2009

A comprehensive guide to the world of branding
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, "What is Branding?" will help ensure the success of branding for any product, service, person, or place.
Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.


Read more...

About Me:

Foto saya
is not just a marketing blog, it's a dialogue, a text,a reference manual,a challenge,a stimulus, a weapon,and a source. it's indispensable for the brand community.

myBloglog:

  © Free Blogger Templates Columnus by Ourblogtemplates.com 2008

Back to TOP